📈 How can you become a High-Tech Hero?

Pete is the former Chief Scientist at Kimberly-Clark and a former R&D executive at Dow Chemical, bringing 35+ years of experience in scientific research, materials science and innovation.

A Gen Z father and TEDx keynote speaker, Pete blends deep technical rigor with practical business strategy, helping organizations harness AI, sustainability, and humanity-centric innovation to drive meaningful, sustainable transformation.

Pete’s mission is to help create businesses that improve people’s lives. He believes success must be redefined for the 21st century: the new billionaires are those who positively impact a billion lives through sustainable technology, equitable systems, and environmental restoration. His book High-Tech Heroes serves as a playbook for leaders and organizations who want to align innovation with purpose and humanity-centric impact.

Gen Z is the first generation to grow up fully aware of the climate crisis—and equipped with powerful digital tools to act. They see sustainability not just as a moral imperative but as a driver of technological advancement and economic transformation.

• •73% are willing to pay more for sustainable products
• they will account for nearly 30% of global consumer spending by 2030
• •83% prioritize companies with strong environmental commitments.
• This combination of values, purchasing power, and digital savvy makes Gen Z uniquely positioned to accelerate climate solutions at scale.

Revolutionary Science

Plastic without petroleum: plant-based polymers that break down in oceans within ~6 months.

Paper without trees: high-quality paper from ag-waste—less deforestation, more farmer revenue.

Circular Manufacturing

Zero-waste loops that turn materials into continuous assets.

AI-driven agriculture rebuilding topsoil ~5× faster to secure food systems.

Data sovereignty means that individuals and communities own and control their personal and environmental data. Rather than being exploited, data can become an asset that empowers people. In High-Tech Heroes, Pete Dulcamara shows how ethical data exchange can fund sustainability projects, how privacy can be protected while enabling climate solutions, and how decentralized systems can prevent exploitation. By aligning data ownership with fair value exchange, data sovereignty creates new pathways for wealth, opportunity, and social equity.

• Trade environmental data ethically to fund projects
• Protect privacy while aiding climate solutions
• Use decentralized systems to prevent exploitation
• Build wealth with data-ownership models

High-Tech Heroes is not just about raising awareness—it’s about action. The book provides clear, science-backed guidance on technologies Gen Z can deploy right now to tackle climate, equity, and sustainability challenges. Written to be both rigorous and accessible, it empowers young leaders, educators, and business innovators with practical tools to turn vision into impact.

Parents and policy-makers play a vital role in empowering Gen Z to lead on climate, technology, and social innovation. High-Tech Heroes includes dedicated sections with practical guidance for parents, investors, and policy-makers to help fund innovation, shape supportive ecosystems, and encourage youth leadership. In addition, the High-Tech Heroes community on Facebook provides a space for parents to connect, share resources, and support the next generation of changemakers.

Artificial intelligence is becoming a powerful tool in the fight against climate change. Key applications include optimizing carbon capture technologies, balancing renewable energy grids, discovering sustainable materials, and accelerating climate modeling and prediction. These AI-driven solutions help businesses, researchers, and governments reduce emissions, improve efficiency, and scale climate innovation faster.